BCG Analysis

BCG analysis helps organizations focus on cash flow, investment and divisional requirements.

BCG Analysis - An Evolving Matrix

Organizational divisions can change as time passes; ie: Dogs can evolve into Question Marks, Stars into Cash Cows and Cash Cows change into Dogs.

It may also turn out that Stars evolve into Question Marks, Question Marks change into Dogs, Dogs move over to Cash Cows and finally, Cash Cows may become Stars.